Paul's Blog

Don’t do what Amazon does, do the opposite! January 25, 2016 22:00

When I was running DealsDirect in the noughties, the saying especially amongst pure play retailers was always “ do what Amazon does”  - A recognition that Amazon was ( and is) setting the bar of best practice and if you broadly tracked their methodologies albeit on a much smaller scale of course, you were on the right track. Wrong.